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Получить заявку на участие
Чтобы принять участие в весеннем сезоне POP-UP SHOP, получите форму заявки на почту и следуйте инструкциям из полученного письма. Участие в POP-UP SHOP бесплатное. Отбор брендов проходит на конкурсной основе*
Your e-mail
Your name and surname
Name of your brand
*В POP-UP SHOP – шоу-руме московских брендов могут принять участие:

• Юридические лица, имеющие регистрацию в качестве налогоплательщика на территории города Москвы (не менее 6 месяцев с даты регистрации до даты подачи заявки);

• Юридические лица, не имеющие задолженности по уплате налогов, сборов и иных обязательных платежей в бюджет Российской Федерации.

Virtual showroom of Russian brands



What is POP-UP SHOP?

Our mission

We are creating an international fashion platform for Russian designers and fashion brands. POP-UP SHOP gives an opportunity for emerging talents to make a name for themselves, boost their brand and sell the product.
Professional 3D showroom: interactive 3D tour in 360, the latest collections, shopping of designer clothing and accessories. Free registration and participation in all POP-UP SHOP events.

professional 3D showroom
Tour in 360, immersive experience and unlimited time

Russian brands
Of designer clothing and accessories

In virtual reality


Virtual showroom
Available worldwide
Right time
Along with Mercedes-Benz Fashion Week Russia
Shopping from home
Purchases available from home
Join us
There is enough place in virtual reality for everyone
Экспертные лекции на POP-UP SHOP
Пожалуйста, оставьте свой e-mail, и мы сообщим Вам о старте приема заявок в лекторий POP-UP SHOP. Посещение лекций свободное, по предварительной регистрации.
Ваш e-mail
Previous seasons' participants
Clothes that belong to the consumer, and do not enslave him. The VOLCHOK brand aims to unite talented people, provide them with a field for free creativity and interaction.
The femininity of clothing in the interpretation of Otocyon brand is, first of all, self-sufficiency and content. The combination of architectural lines and flowing abstract forms, discreet cut, neat but expressive details.
WHITE CROW sees clothes as the meaning of life. Minimalism, simple shapes and lines, colors and texture of the fabric - all this corresponds to their motto: "Rest in the moment - be here." Designers draw ideas and inspiration for collections from travel, architecture, art and any creativity that comes along the way.
DOKUCHAEVA is primarily about clothes. Their main purpose is to create a wow effect, once and for all give the spotlight to the person.
ZA_ZA is always an experiment of color and shape. An emphasis on detail, meticulous cut, bold design. Make yourself different, feel the choice, discover freedom.
Laconic, architecturally tailored pieces.
The Pirosmani clothing is a true art object. Ergonomic, lightweight, natural.
A distinctive feature of the brand is the inner experience of the designer, rock culture, iconic names and characters, and all those moments that shaped the designer as a person and influenced society in various circumstances.
Find all participants:

Supported by:
Moscow, Manezhnaya ploschad (Manege Square), 1

For inquiries: